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Business as UNusual Live – Interview with Jade Sammour, Founder of Dainty London

Business as UNusual Live – Interview with Jade Sammour, Founder of Dainty London

Megan from Greater London Properties is speaking with Jade Sammour, the founder of Dainty London.

Jade is a former nurse and busy mum of two. Starting at her kitchen table, Jade’s first creation was a necklace to complete a new outfit. Fast forward a few years and Dainty London now has nearly 80 pieces in its range, has been featured at London Fashion Week, is stocked by John Lewis and Joules to name just a few, and has been named as a must-have in numerous publications.

A love of nature sits at the heart of Dainty London’s collections, whether a nostalgic look back to Jade’s childhood in Cornwall with its rugged coastline (the Cornish Coastal collection), or taking inspiration from the wood – and farmlands that characterise England’s landscape (Woodland and Grain collections).

While the bestselling Dimunitive collection takes a witty view on human interactions, capturing snapshots of scenes between people on London benches.

Most items can be personalised or customised to make that connection even deeper.

Check out the collection here.

We are supporting small businesses during the coronavirus lockdown. To shine a light on all of the fabulous businesses that make up our vibrant West End, we have started a Facebook group, Central London’s Lockdown Support Network, to connect businesses and local residents.

If you are looking to rent or purchase a home in the city, speak to our estate agent London today. We can help you find a home in the heart of London. Contact our Soho office on 020 7734 4062, fill in the form below or pop in to our office on Broadwick Street and we can point you in the right direction.

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