The Selling Process

At Greater London Properties we pride ourselves on our personal service when it comes to selling property. We specialise in the West End and know our core areas intricately, ensuring accurate pricing and healthy competition. Please read on if you’d like to know more about our selling process.

Step 1 Ensure an accurate valuation

Please call our sales team on 0207 734 4062 or request a sales valuation online and we will arrange an appointment to come and value your property at a time convenient for you.

We are open 6 days a week with viewings and valuations taking place into the evenings, plus we are able to offer appointment viewings on a Sunday. It’s really beneficial for our team to meet you to get a better idea of what you would like to achieve through the sale of your property, plus we are able to talk you through historical data of previous sales we have completed in your area.

We will follow up in writing with the price we feel we can achieve for your property taking into account the current market levels in your area. We pride ourselves on our street to street knowledge of Central London and are always confident that we will achieve the best price for your home.

Step 2 Instructing and marketing your property

Within 24 hours of instructing Greater London Properties, we will organise professional photography, flooplans, a virtual tour of your property and an EPC – all completely free of charge. Your property will be uploaded to our website and to all online portals. In addition, we have an online database of buyers who we speak to on a regular basis, our team will already have spoken to those matching your properties criteria creating some initial excitement.

Once your property is live on our website and on all 54 online portals (including Zoopla, Rightmove and Prime Location) we email bulletin our database, follow up with calls and start to arrange viewings. Marketing brochures will be produced within 48 hours and handed out to all interested parties.

Our shop front has the busiest footfall in the West End and sales properties are immediately placed in our window. Our marketing department works closely with local and National press to promote GLP and our properties, plus we run additional paid online advertising campaigns in property related portals which focus on our sales stock.

Step 3 Presenting your property

Whether you live in the property yourself or it is tenanted – its imperative that we give the best first impression to our viewers. De-cluttering can make a huge difference as can a touch of paint. Your sales agent can offer a few useful suggestions plus we have a local maintenance company we use regularly who we can highly recommend.

Step 4 Receiving an offer

As soon as an offer is received we will notify you both verbally and in writing. Any special conditions will also be stated in writing and we will check the buyer’s ability to proceed before you decide whether to accept the offer.

Step 5 Offer agreed

Once you accept an offer we will do the following:

  • Prepare a memorandum of sale
  • Write to all parties to confirm the agreed price
  • Ask you to confirm your solicitor’s details

Your solicitor will send out a draft contract to the buyer’s solicitor who will then carry out enquiries. At this stage you will also be able to agree on dates for the survey on your property, exchange of contracts and proposed date for completion.

We will keep in touch at every stage and encourage the process to run as smoothly and quickly as possible.There are no legal obligations until contracts are signed.

Step 6 Exchanging contracts

The following has to be completed before contracts can be exchanged

  • Preliminary enquiries following receipt of draft contract
  • Evidence of a good title
  • Specific issues highlighted in the Lease, if applicable
  • Local search queries
  • Fixtures and fittings to be included in the sale
  • The buyer’s mortgage offer

If this contract is agreed and signed, the buyer will transfer the agreed deposit (this is usually 10% of the total sale price) which is confirmed by the solicitor once received. The completion date can now be agreed.

Step 7 Completion

Completion is when the final monies (usually 90%) are transferred from the buyer’s solicitor to your solicitor’s account.
Your solicitor will call you when the money has cleared in your account and will inform us to release the keys.
Your house is now sold, Congratulations.


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