About us

Our Story

Nobody gets to be the best at what they do without a lot of hard work, making those tough decisions, and keeping their eyes firmly fixed on exactly what’s needed to climb to the top.

Greater London Properties has grown into one of the largest independent residential sales and lettings agencies in Central London—all thanks to the vision and efforts of its Director, Rob Hill.

Where the GLP started….

The journey began way back in 2003 after Rob experienced the issues faced by a typical London estate agency while working as part of an existing team. He knew that there had to be a better way to help property market clients, and that sparked the beginning of Greater London Properties.

To become the kind of agency those customers really needed, in such a complex industry, an estate agent needed to be a true specialist.

Connoisseurs of London—not solely by area, or by street, but property by property

That meant being able to offer landlords and tenants in-depth expert advice, by being far more than just ‘good estate agents’. Rob had noticed that most agents in the area were good all-rounders, offering generalised information that sadly left gaps in the knowledge they delivered, omitting important factors about neighbourhoods and their properties.

His agents became connoisseurs of the areas they operated in, yet deeper still, of the individual properties that made up those communities.

Opening the first GLP office in Soho gave London property customers a chance to work with such connoisseurs. Five busy years later, and GLP moved into their first shop front property on Broadwick Street—which, to this day, is still the only property window in the Soho district.

In 2015, the business expanded into another shop front, this time in Bloomsbury, providing even more of the same finely-tuned service and meticulous detail; finding homes for couples, families and businesses across some of the most stunning and exclusive areas of the City.

Becoming the best means never standing still

It was Hollywood actress Lauren Bacall who famously declared,

Standing still is the fastest way of moving backwards in a rapidly changing world.”

Despite her vast lack of experience in the estate agency market, her words ring true for every agency striving for success in their given marketplace.

That’s one thing Rob had no problem with. Never satisfied with standing still or providing the same type of service as everyone else, his vision was to create a loyal and energetic team in an industry renowned for high staff turnover—a team with unrivalled knowledge of the geography and properties of their locations.

That strategy became the basis of GLP and its continued growth and success. It’s why GLP is consistently considered to be the best independent service for local landlords and vendors, tenants and owners.

What makes GLP different from every other estate agency?

Providing expertise above that of their competition was only the first step. The second part of Rob’s plan was in its delivery.

If you want to read about GLP core values, you can learn more about the areas where they truly excel.

Honesty and integrity, enthusiasm, energy, and tenacity; these are all qualities continually delivered in every aspect of what they do.

They understand the reputation the estate agency industry holds and are working hard to disprove it. Beliefs made popular during the 1980s property boom, of high-earning estate agents appearing unscrupulous, dishonest, and capable of telling clients anything to make a sale, are a far cry to that of the agents of today.

Transparency

On the back of such a poor industry reputation, GLP makes sure their clients know exactly where they are at every step. They offer nothing short of complete transparency, as they’ve seen how much impact that has on client relationships, and how much it assists those same clients in making the big decisions they face throughout the process.

Enthusiasm

With every move made, the GLP team draws from their experiences into the excitement that such a momentous next step in life creates. They strive to match the feelings of their clients; becoming personally invested in making sure it’s a complete success story.

And if it isn’t—they work out all the ways around those issues, to win them the property their clients deserve.

Integrated true members of our communities

For those moving into a new district or area, there are all kinds of considerations of what their new location can bring. Only by becoming a genuine member of the community can anyone fully understand the nuances of a new location.

To understand each area from the inside, GLP is continually engaged in local projects, enterprises, and charitable schemes. It’s their belief that this is the best way to understand each area, its people, and the personality of the community.

An exceptional team with exceptional standards

Throughout his early years, while working for other agencies, spotting the vast turnover in staff that most estate agents suffered became a real issue for Rob.

Having to regularly retrain new members of staff from scratch—creating those experts of their areas—was a problem. The simplest fix was to provide a business that his team wouldn’t want to leave. And that’s just what GLP has become.

Their dedicated team are more of a family, creating real and long-standing relationships with their clients, delivering exactly what’s needed to meet their needs.

Working 24/7, across prime London real estate, the GLP family are always on hand to manage negotiations throughout the West End and beyond.

As much as any business needs to achieve the bottom-line figures that they need to survive, a great business concentrates on their clients. GLP’s culture of caring for their clients, tenants, and applicants is what drives all their decisions, and ultimately manifests in happy homemakers.

Read our testimonials, and you’ll see just how happy that is.

You can’t find a tighter knit team than a husband and wife

At the top of the GLP family tree, sit husband and wife team Rob and Kate Hill. Who better to understand the parallels between core business and family values?

Both graduated from Liverpool Universities; Rob’s expertise in Urban Regeneration and Geography and Kate’s experiences in larger corporations leading her into predominantly marketing roles. It was only a matter of time before they combined to make this reputable force, complementing each other’s skills, and building a complete business model so tough to match.

You only have to scroll down their long list of exceptional Trustpilot reviews or read about their DOUBLE GOLD honour for sales and lettings as The Best Estate Agent in Central London to see what they’ve achieved. And that’s not something delivered lightly by The Best Estate Agent Guide, either.

It’s the kind of reassurance our clients need to know we’re not just a lot of hot air—it’s the proof of a system that works—beautifully—for everybody.

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