Our vision
To create an estate agency that would reflect the unique nature of London’s property market, a team with street by street knowledge of each ‘village’ which makes up our fantastic city.
Greater London Properties has grown into one of the largest independent residential sales and lettings agencies in Central London—all thanks to the vision and efforts of its Director, Rob Hill.
greater london properties
Connoisseurs of London for 20 Years
We are so proud to be celebrating out 20th birthday! We have enjoyed offering the best advice to our landlords and tenants over the past two decades.
Thank you to our landlords, tenants, buyers and sellers over the years. And thanks to our incredible team!
Where the GLP started….
The journey began way back in 2003 after Rob experienced the issues faced by a typical London estate agency while working as part of an existing team. He knew that there had to be a better way to help property market clients, and that sparked the beginning of Greater London Properties.
To become the kind of agency those customers really needed, in such a complex industry, an estate agent needed to be a true specialist.
Connoisseurs of London—not solely by area, or by street, but property by property
That meant being able to offer landlords and tenants in-depth expert advice, by being far more than just ‘good estate agents’. Rob had noticed that most agents in the area were good all-rounders, offering generalised information that sadly left gaps in the knowledge they delivered, omitting important factors about neighbourhoods and their properties.
His agents became connoisseurs of the areas they operated in, yet deeper still, of the individual properties that made up those communities.
Opening the first GLP office in Soho gave London property customers a chance to work with such connoisseurs. Five busy years later, and GLP moved into their first shop front property on Broadwick Street—which, to this day, is still the only property window in the Soho district.
In 2015, the business expanded into another shop front, this time in Bloomsbury, providing even more of the same finely-tuned service and meticulous detail; finding homes for couples, families and businesses across some of the most stunning and exclusive areas of the City.
Standing still is the fastest way of moving backwards in a rapidly changing world.
– Lauren Bacall, Hollywood actress
Despite Lauren’s vast lack of experience in the estate agency market, her words ring true for every agency striving for success in their given marketplace.
That’s one thing Rob had no problem with. Never satisfied with standing still or providing the same type of service as everyone else, his vision was to create a loyal and energetic team in an industry renowned for high staff turnover—a team with unrivalled knowledge of the geography and properties of their locations.
That strategy became the basis of GLP and its continued growth and success. It’s why GLP is consistently considered to be the best independent service for local landlords and vendors, tenants and owners.
What makes GLP different from every other estate agency?
Providing expertise above that of their competition was only the first step. The second part of Rob’s plan was in its delivery. If you want to read about GLP core values, you can learn more about the areas where they truly excel. Honesty and integrity, enthusiasm, energy, and tenacity; these are all qualities continually delivered in every aspect of what they do.
They understand the reputation the estate agency industry holds and are working hard to disprove it. Beliefs made popular during the 1980s property boom, of high-earning estate agents appearing unscrupulous, dishonest, and capable of telling clients anything to make a sale, are a far cry to that of the agents of today.
An exceptional team with exceptional standards
Throughout his early years, while working for other agencies, spotting the vast turnover in staff that most estate agents suffered became a real issue for Rob.
Having to regularly retrain new members of staff from scratch—creating those experts of their areas—was a problem. The simplest fix was to provide a business that his team wouldn’t want to leave. And that’s just what GLP has become.
Their dedicated team are more of a family, creating real and long-standing relationships with their clients, delivering exactly what’s needed to meet their needs.
Working 24/7, across prime London real estate, the GLP family are always on hand to manage negotiations throughout the West End and beyond.
We care for our
Clients & Tenants
As much as any business needs to achieve the bottom-line figures that they need to survive, a great business concentrates on their clients. GLP’s culture of caring for their clients, tenants, and applicants is what drives all their decisions, and ultimately manifests in happy homemakers.
Read our testimonials, and you’ll see just how happy that is.
Excellent rental property search in London. A very considerate and useful property viewing with Alex. He was punctual, attentive, polite and informative.
– Nancy, Tenant
One of the most reliable agent we have come across! We can highly recommend GLP to customers who do not want their time wasted and wants their questions to replied there and then! An excellent, professional service.
– Lee Merchant, Vendor
You can’t find a tighter knit team than a husband and wife
At the top of the GLP family tree, sit husband and wife team Rob and Kate Hill. Who better to understand the parallels between core business and family values?
Both graduated from Liverpool Universities; Rob’s expertise in Urban Regeneration and Geography and Kate’s experiences in larger corporations leading her into predominantly marketing roles. It was only a matter of time before they combined to make this reputable force, complementing each other’s skills, and building a complete business model so tough to match.
You only have to scroll down their long list of exceptional Trustpilot reviews or read about their DOUBLE GOLD honour for sales and lettings as The Best Estate Agent in Central London to see what they’ve achieved. And that’s not something delivered lightly by The Best Estate Agent Guide, either.
It’s the kind of reassurance our clients need to know we’re not just a lot of hot air—it’s the proof of a system that works—beautifully—for everybody.
We look forward to working with you.